Le Wagon’s Product Pitch

I’ve been pretty busy recently with Le Wagon Mexico’s boot camp where you have 9 weeks to learn about product development from the ground up.

The 5th week is done and the course has been all that I expected and even more. The program is really well done, the culture is enlightening and the meta learning will be useful for the rest of my life.

It is now clear to me that the future of education is in these kinds of ‘trade’ schools where you take on a topic and learn all its intricacies and take them to the limit in the shortest amount of time possible.

I’ve had a lot of conversations with my fellow course buddies and teachers and each time we’ve come to the same conclusion: the future of education is already here and we are experiencing it at Le wagon.

The ultimate goal of the course is for everyone (no matter their background) to be able to build any digital product from the ground up.

The program walks you through From the back end to the front and teaches you the way everything glues up together and shows you the tools that real world tech businesses and startups are using today to build their game changing ideas.

In that way, the course is arranged so that the last weeks are for building your own projects after having a week of pitching, voting and team generation to build the most popular ideas of the batch.

Today was our first day of working on the pitches and I just finished mine:

TARGET or who’s your customer?

As creative entrepreneurs we are always trying to create things that we like and that’s not bad at all but if we want to actually experience the joy of people using the stuff that we build we must focus on making things people want.

So the first step would be to clearly define the pain point (problem) and then create a solution and not do like most times and create solutions in search of problems.

This could be very simple: If you build something that you yourself would use because you are ‘scratching your own itch’ you sure as hell will find more people that will pay you for the solution to the same problem.

In this example I’m trying to scratch my own itch:

I’m an avid reader and I’m always searching for the ‘next big book’ to read and enjoy in a wide range of topics: historical Japanese novels and authors, business books, great transcendental biographies filled with lessons, sci fi stories that get you hooked, etc.

The first thing that I do is search for the best places depending on the category: I go to Product Hunt’s top book list or one of my favorite tech startup founders personal blogs if I’m in search of a business book.

If on another category then I just browse r/books or pray for a good book recommendation while browsing twitter which has happened maybe once before so it’s not a really good way of doing it.

I then browse through the top new books from Amazon, NYT or mainstream blogs (not a smart choice I know) but in spite of having all these different places and options I end up being more confused than when I started my search.

How do I know that those places are actually being transparent and fair in their reviews? How do I know that the book is actually any good and that the amazon stars are not fake?

There should clearly be a better way of indexing all of the information that we have available to make a buying decision for x category of books no matter if they are new releases or the top books of all time.

Why can’t I just go to a filtered lists that combines what people are really saying about ‘x’ book + its mentions and display it in a clear simple understandable way for me?

A sourced list of the best books to read by category with a mention counter + sentiment analysis indicator to know what people are really saying about the book would help solve the issue of really knowing if the book is any good by the average sentiment of people reading it.

It would also show the real ‘popularity’ of the book and would be useful to make a buying decision. If things are taken further it could even start aggregating new book recommendations based on the things people are saying about it.

By combining a human chosen list of good places to source information and some API’s that help clarify what’s being said with affiliate links.

If the product is good enough the earnings could help fund the next phases of the project and keep iterating based on user feedback until the platform is advanced enough to add different categories of products that people could search for.

Think of it as a wire cutter with auto generated lists with up to date information.

That’s what I’m gonna pitch and work towards for the next weeks if the product is selected. Wish me luck 🕊

Interview with Christian Guzman from Alphalete

My Favorite Leaders create leaders episode

This is definitely my favorite leaders create leaders episode where Gerard Adams interviews Christian Guzman the founder of Alphalete. 

His story is really amazing. He started from the bottom and built his brand via YouTube > opened a Gym > kept building his brand > opened a new Gym and then created the most popular gym clothing brand in the market right now. 

A really good example of hard work and focus. 

6 Tools to boost productivity on your Mac 🔥

When you work with computers everyday it becomes really important to know the tools to boost your productivity on your Mac. I think it was Tim Ferris who said something like: “You got to pay attention to the tools you use everyday because your productivity depends on them”

This is really important and true because everyday I’m using software that helps me achieve my goals at work and personal projects on my Mac and if I’m not careful, a tool could cause bottlenecks that would cause my daily performance to go down.

Thanks to the next productivity tools and adjustments for Mac I managed to improve my speed and productivity at least by a factor of one:

1. Speed up your trackpad tracking speed

gif showing the trackpad configuration

The most obvious modification to boost your productivity on Mac that many people ignore. The faster your Mac pointer is, the faster you can do stuff. To change your configuration:

  1. Click on the Apple logo at the top left corner
  2. Go to system preferences
  3. Choose Trackpad
  4. Go to the “point and click” tab
  5. Speed up your tracking speed to the max

It might be hard for you for 5 days or so but you should get used to it eventually and if you are patient enough you will be rewarded with a lot more productivity for your daily activities.

2. Install SPECTACLE on your Mac

gif showing manipulation with spectacle

Since I installed SPECTACLE on my mac, it is now impossible to work without it. It changed the way I work entirely between windows thanks to its really useful commands. I can position every window just the way I want it to be even on the screen that I want.

I really think that if you only had one choice out of the 6 that I’m giving you to boost your productivity on your Mac, this is the best one:


3. Install and use caffeine on your Mac

Caffeine App logoThis tool lives on your Mac Toolbar, with this installed you can prevent your screen from going to sleep every time and with a single click you can enable it permanently.

This is perfect when you will not be working directly on your Mac but you want to check the screen for a pending download or you are reading a blogpost, book or just waiting for something to happen.


4. Measure your productivity with RescueTime

Image 2017-11-21 at 5.03.26 PM.png

RescueTime is an App which will live on your Toolbar and it will help you log your times and activities between all your applications every day. It will also show you a list of all the websites you visit and categorize it so you know if you’ve been unproductive for the day.


5. Download and Actually LEARN to use ALFRED

Alfred has been an application that was really hard to understand. Every time that I tried I came up with the same question: Why would I download an App Launcher when macOS has one installed and it’s perfectly fine?

That was the question and I finally could answer it. Alfred is not just another simple App Launcher, if you actually pay for it the app becomes a really helpful swiss army that will help you create MACROS, use it as a text expander and do many different activities that took a long time.

Use case 1: Start Apps for daily work activities

Gif showing how to use Alfred

With a Simple CMD + space and then writing “start work” I can start all my work applications: Slack, Chrome + 2 specific windows, iTerm and CloudApp.

Use case 2: Use shortcuts to create text snippets

Screen Recording 2017-11-21 at 05.14 PM.gif

You can create text “expansions” so that you don’t need to write repetitive texts every time. For example I have an expansion which replicates all emojis so that I can use them anywhere.

You can use it to sign emails, quick responses, FAQ’s, etc. It really depends on your imagination.

I hope that it now becomes clear how does Alfred helps if you really know how to use it. It is also important that you think about your daily activities and analyze if its really useful for your specific cases.

The most important thing about all of this is that you don’t install anything that will not really help you be more productive on your Mac and daily work.


6. Hide your Dock and deactivte its pop up animation

gif showing the speed of the Dock when animation is turned off

It might sound aggresive but you are doing something wrong if you are leaving your dock in the middle bottom default part of your Desktop, all that screen real state is being wasted when browsing windows.

It will definitely be better if you changed its location and also make it faster by turning off it’s slow pop up animation:

  1. Click on the Apple logo
  2. Go to system preferences
  3. Click on the Dock option
  4. Activate Dock hidding (or right click the Dock and turn the option ON from there)
  5. When you have your Dock hiding ON press CMD + Space and search for “Terminal”
  6. Paste the following code which will turn off your Dock pop up animation and make it faster:
    1. defaults write com.apple.dock autohide-time-modifier -float 0.25;killall Dock


I’ll be updating this post with new apps that I find useful, please leave a comment below or tweet @ignacioaal and let me know what you think about these tips. Where they helpful for you?


Do it fucking now

Do it F***ing Now.

Don’t wait. Don’t procrastinate. The winners in this world are not the ones who find the greatest excuses to put off doing what they know will make them more money. The winners are the ones that prioritize and seize the day.

Create a list of action items to make sure your important tasks get accomplished. Every project you’re working on should be in action. If you’re not moving, you’re standing still. Your next step towards making money must not be “something I’ll take care of maybe sometime next week.” If it’s going to help make you money: Do it F***ing Now.

Some of you may think that you don’t need the “f***ing” in “do it f***ing now”. You do. You need that impact, that force, that call to action, that kick in the ass to get you moving. Otherwise, you’ll end up another loser that had a great idea a long time ago but never did anything about it. Dreamers don’t make money. Doers make money. And doers “Do it F***ing Now.”

As seen on an old BHW post that no longer exists

Charlie Munger on getting ahead

We get these questions a lot from the enterprising young. It’s a very intelligent question: You look at some old guy who’s rich and you ask,

“How can I become like you, except faster?”;

Spend each day trying to be a little wiser than you were when you woke up. Discharge your duties faithfully and well. Step by step you get ahead, but not necessarily in fast spurts. But you build discipline by preparing for fast spurts… Slug it out one inch at a time, day by day, at the end of the day – if you live long enough – most people get what they deserve.

– Charlie Munger

Robert Greene on the secret of Mastery [Transcript]

We, humans, tend to fixate on what we can see with our eyes, it is the most animal part of our nature. When we look at the changes and transformations in other people’s lives, we see the good luck that someone had, we see the book or the project that brings the money and the attention. In other words, we see the visible signs of opportunity and success.

What really allows for such dramatic changes, are the things that occur on the inside of a person and are completely invisible: The slow accumulation of knowledge and skills, the incremental improvements in work habits and the ability to withstand criticism. Any change in people’s fortune is merely the visible manifestation of all of that deep preparation over time.

By essentially ignoring this internal invisible aspect we fail to change anything fundamental within ourselves and so in a few years time we reach our limits yet again we grow frustrated we crave change we grab onto something quick and superficial and we remain prisoners forever of these recurring patterns in our lives.

The answer, the key to the abilities to transform ourselves is actually insanely simple: To reverse this perspective, stop fixating on what other people are saying and doing, on the money, the connections, the outward appearance of things. Instead look inward, focus on the smaller internal changes that lay the groundwork for a much larger change in fortune. It is the difference between grasping at an illusion and immersing yourself in reality. And reality is what will liberate and transform you.

Derek Sivers on Focus



What advice would you give your 30 year old self? And place us, if you would, for where you were at 30 and what you are doing.


At 30, well let’s see, I had just started CD Baby, that I think the biggest advice I would give to my younger self or more likely knowledge learned like “hey younger self, you should know this now”, is that women like sex. I didn’t know that until I was 40. I think I didn’t get that. I think through teenage movies or whatever, what kind of taught the opposite. That’s like men always one sex and women don’t. I don’t know why the media portrays it like that. But later I found out that’s not.

But I think the more interesting answer is that my advise to my 30-year-old self would be don’t be a donkey.



What does that mean?


Well, I meet a lot of 30-year-olds that are trying to pursue many different directions at once. But not making progress in any, right? Or they get frustrated that the world wants them to pick one thing, because they want to do them all, and I gets a lot of this frustration like “but I want to do this AND that AND this AND that, why do I have to choose? I don’t know what to choose?”

But the problem is if you’re thinking short-term then you’re acting as if you don’t do them all this week that they won’t happen. But I think the solution is to think long-term, to realize that you can do one of these things for a few years and then do another one for a few years and then another.

So what I mean about don’t be a donkey is, you’ve probably heard the fable about Buridan’s donkey. It’s a fable about a donkey that is standing halfway in between the pile of hay and a bucket of water. And he just keeps looking left to the hay or right to the water, trying to decide hay or water, hay or water, he’s unable to decide. So he eventually falls over and dies of both hunger and thirst.

So the point is that a donkey can’t think of the future. If he did he’d clearly realize that she could just go first drink the water and then go eat the hay.

So my advice to my 30 year old self is don’t be a donkey. You can do everything you want to do, you just need foresight and patience.

Say, for somebody listening, you’re 30 years old now and say you have like five different things you want to pursue, right? Well then, you can do each one of those for 10 years, and you have them all done by the time you’re 80. You’re probably going to live to be 80. It sounds ridiculous to plan to the age of 80 when you’re 30, right? But it’s a fact that’s probably coming, so you might as well take advantage of it.

Use the future. That way you can fully focus on one direction at the time without feeling conflicted or distracted, because you know that you’ll get to the others in the future.


Your MVP might be someone else’s full business

red bikes

Before learning about the Lean Startup approach to building online products, the first ideas that came to mind were big dreams of complex apps that were obviously going to be the next big thing: Facebook but for rats, Uber for haircut services or a Tinder for dogs.

Whatever the idea was, I found myself overwhelmed by the theoretical difficulty of my projects before I thought about the really important stuff first: If I was actually solving a big problem for people and if they would actually pay for it.

So, apart  from the logical fundamental steps of learning how to code while using services like Zapier to glue together some API’s to launch a quick MVP (will talk about this in another post). One of the skills I’m trying to develop is the Minimum Viable Product muscle.

The Minimum Viable Product (MVP)

An MVP can come in many forms if you are creative enough. They can range from a google spreadsheet or a simple form asking for the user information. The most popular kind, however (and the least original) takes the form of  landing pages.

The entrepreneur builds a single page site with a clear description of the problem and how her product is solving it. Using a fake  “Buy” button and some tracking analytics she tests if there’s enough demand for her product by studying how many people actually clicked “Buy”.  Now that she knows that they are willing to pay she can now start building a solution. Here’s a cool recent example I found a week ago.

And like that example, there are much more.  If you train your brain to spot MVP’s in the wild you improve your chances of coming up with good lean tests to see if your idea is really worth it. And that takes me to my next point:

Finding a cool little business in Cozumel



I recently decided to stay in Cozumel for a couple of weeks while working remotely and getting a scuba diving certification. I was in need of a service like Uber eats or Grub hub and since food delivery startups in México are really big (at least 500 million in sales a year big)  I asked some friends  if there was something like sindelantal.mx here. They told me of something called “Room Service” a nifty small business that delivers whatever you want right to your door.

  1. You can call them, use Whatsapp or FB chat.
  2. Tell them what do you want to order and from where.
  3. Give them your address
  4. Wait
  5.  🤑

The thing with Room service is that it could be the perfect MVP:

  1. No code needed
  2. Uses existing services (Fb chat, Whatsapp, Calls)
  3. Almost no cost to test it ( spend on ads or market it through Facebook groups)
  4. You can test demand immediately

They don’t even have a website, just a FB page and I’ve seen their bikes pretty frequently so I say they have a healthy amount of daily orders. Of course, there are other variables involved in this kind of businesses like the cost of delivery or the covered area (it works really well in Cozumel since it is a small town and you don’t need to travel long distances).

The point of this is that if they have a working and growing business without complex tech. Then what is stopping you from testing that idea that you have?

Copy what works and iterate fast, let me know what you think about this in the comments or tweet me your opinion would love to talk 😄

Photo credit: Alex Barlow


Book summary: Deep Work by Cal Newport

deep work books

These are some of my notes and highlights on one of my favorite books of all time. I’m starting to implement deep work strategies in my life with the objective of improving professionally. I’m sharing some of them with you because by training our minds to do deep work and use our time productively we immensely raise our chances of success and growth.

Deep Work vs Shallow Work

Deep Work:

Professional activities performed in a state of distraction-free concentration that pushes your cognitive capabilities to their limit. These efforts create new value, improve your skill and are hard to replicate.

Shallow Work:

Noncognitive demanding, logistical-style tasks, often performed while distracted. These efforts tend to not create much value in the world and are easy to replicate.

There are four rules for deep work:

Rule 1: Work deeply

You have a finite amount of willpower that becomes depleted as you use it.

The key to developing a deep work habit is to move beyond good intentions and add routines and rituals to your working life designed to minimize the amount of your limited willpower necessary to transition into and maintain a state of unbroken concentration.

Decide on your depth philosophy

Monastic philosophy: The most extreme one where you quit all shallow work activities that could affect your deep work sessions. Think no emails and smartphones. This method is preferred by people like Neal Stephenson that chose not to have an email to be able to produce good work.
Bimodal philosophy: The bimodal philosophy believes that deep work can produce extreme productivity, but only if the subject dedicates enough time to such endeavor to reach maximum cognitive intensity. The minimum unit of time for this philosophy is one day.
Rhythmic philosophy: The easiest way to consistently start deep work sessions is to transform them into a simple regular habit. The goal is to generate a rhythm for this work that removes the need to invest energy in deciding if and when you’re going to go deep.
Journalistic philosophy: To understand this one check out the way Walter Isaacson works, according to one of his friends:
It was amazing… he could retreat up to the bedroom for a while. when the rest of us were chilling on the patio or whatever, to work on his book… he’d go up for twenty minutes or an hour, we’d hear the typewriter pounding, then he’d come down as relaxed as the rest of us… the work never seemed to faze him, he just happily went up to work when he had the spare time.


Great creative minds think like artists but work like accountants.

– David Brooks

The objective is to make the most out of deep work sessions by ritualizing everything:

Where you’ll work and for how long: Office Desk or library?
How you’ll work once you start to work: Will the internet be allowed? For how long? What metric will you use to track progress?
How you’ll support your work: What kind of exercise will you take and at what time? Will there be breaks? What food or beverage do you need to keep working?

Rule 2: Embrace Boredom

Instead of a break from distraction, a break from focus. Schedule when you’ll use the internet and avoid it outside of those times.

Work like Teddy Roosevelt:

Identify a task that’s high on your priority list
estimate how long you’d normally put aside for an obligation of this type the give yourself a hard deadline that drastically reduces this time.
Meditate productively

A technique where you use your downtime (bath, exercise, etc) to think deeply about a particular problem or topic that you are working on. By concentrating on it and making a process out of finding the solution you train your mind to concentrate and improve your deep work muscle.

Be wary of distractions and looping: Pay close attention for when your mind ‘loops’ while thinking about a problem. Always try to advance and if you get stuck keep thinking about the problem from different angles.
Structure deep thinking: First review general variables about the problem, search for the next step question and consolidate the problem in your mind.

Rule 3: Quit social media

Social media can be particularly devastating for deep work. They offer personalized information arriving on an unpredictable intermittent schedule. Making them massively addictive and damaging to any forms of concentration.

The craftsman approach to tool selection: Identify the core factors that determine success and happiness in your professional and personal life. Adopt a tool only if its positive impacts on these factors substantially outweigh its negative impacts.

Using the 80/20 approach to knowing which tool to eliminate

Identify the main high-level goals in both your professional and your personal life.
List for each the two or three most important activities that help you satisfy that goal.
Consider the network tools currently in use
Keep using the tools only if you concluded that it has substantial positive impacts and that these outweigh the negative impacts.
Don’t use the internet to entertain yourself

Nowadays we use our smartphones to fill our downtimes and get cheap worthless entertainment. If you really want to keep improving then you must use a technique used by Arnold Bennet: Put more thought into your leisure time. Figuring out what you’re going to do with your evenings and weekends before they begin.

If you want to eliminate the addictive pull of entertainment sites on your time and attention, give your brain a quality alternative. Not only will this preserve your ability to resist distractions and concentrate, but you might even fulfill Arnold Bennett’s ambitious goal of experiencing what it means to live, and not just exist.

Rule 4: Drain the shallows

Schedule every minute of your day: A deep work habit requires you to treat your time with respect. Decide in advance then what you’re going to do with every minute of your workday.
Quantify the deep of every activity: Evaluate and analyze every activity that you do every day and see which are shallow.
Finish your work by five thirty: Fixed schedule productivity enables you to establish an ending time and work backward to make productivity strategies that enable this goal.
If you want further reading I recommend you check out Cal Newport’s blog and buy his insightful book. Its one of those books that multiply your investment exponentially if you apply everything it proposes.

Photo credit: Moyan Brenn